Advertise Your Luxury Holiday Home & Increase Direct Bookings
Advertise Your Holiday Home Without Paying Booking Commissions
Boutique Luxury Retreats connects future guests directly to owners and is now the go-to Directory for those looking for private, unique and stylish escapes in the UK. This thoughtfully considered directory cuts through the vast number of holiday lets in an oversaturated market and only features the best of the best, boasting a hand-picked selection of the UK’s finest private treehouses, cabins, large country houses, self-catering cottages, restaurants with rooms, and wellness retreats.
A Boutique Holiday Retreats Directory, not a Holiday Lettings Agency
Boutique Luxury Retreats is a niche directory, carefully curated to advertise holiday lets. We are a listing site promoting JUST boutique and luxury UK retreats. We’re not an agency, we’re an exclusive listings’ directory, which means no commission and instead a cost-effective way to publicize your holiday let and attract direct bookings from a more mature demographic with disposable income. Retreat owners pay an annual fee to be on our directory and one direct booking will more than cover this annual fee.
Why Boutique Luxury Retreats Is Different from Other Directories
Boutique Luxury Retreats will always remain a limited directory, with a maximum number of owners restricted to 200, ensuring that every retreat stands out, is found and properly noticed in every collection and destination. Currently we have around 75 owners and 125 retreats. Collections are kept deliberately small, with a limited number of retreats in each, so your retreat will always be found amongst a beautiful and focused collection. This means your property isn’t competing against thousands of others for attention.
Our audience is also distinct. Visitors to Boutique Luxury Retreats tend to be older, more established travellers who value quality and experience over price. This results in more relevant enquiries and stronger click-through rates to owners’ websites. Traffic to your listing is typically more intentional and better matched – guests are already looking for a luxurious and unique stay.
You will always be noticed and benefit from quality traffic for more direct bookings; making Boutique Luxury Retreats a highly sought-after Directory to advertise your luxury holiday rental property in the UK.
Owner Reviews
How Does Boutique Luxury Retreats Work?
Your retreat is part of a carefully curated and limited directory of Boutique Luxury Retreats in the UK, with a limited number of retreats per collection – with a maximum of only ever 200 owners, which means your fabulous retreat always stands out and is noticed.
If a guest wants to book, they are taken directly to your own website, or you receive a simple email enquiry. Boutique Luxury Retreats links your social media accounts directly to any online marketing and social media campaigns which feature your holiday rental property.
We’re not trying to overcomplicate what is essentially an exclusive directory of holiday retreats. We monitor your click-throughs and enquiries, so you know how much traffic we generate for your website and bookings. You deal with guests directly, and we don’t get in the way, you set up your booking process, pricing and terms.
How Much it Cost to Advertise my Holiday Rental?
Retreat owners pay an annual fee to be on our directory. Your retreat features in several collections and in your destination collection. For example, your retreat may fit perfectly into our Romantic Retreats, Rural Retreats, Dog Friendly Retreats and Sauna Retreats collections. Or your large country house may fit perfectly into our Large Houses, Corporate Retreats, Dog Friendly and Multi Generational Retreats collections.
Our collections are well-thought-out using search terms your guests want to use. Some collections now have a waiting list to join as it is important for us for all retreats to be noticed in every collection, so we are careful not to reach a saturation point of too many retreats in a collection, impacting traffic and ultimately bookings for our owners.
Why Boutique Luxury Retreats is the best place to advertise your holiday home?
The Boutique Luxury Retreats website has experienced strong growth and traffic across the Boutique Luxury Retreats website directory has grown by over 150% in the last year with on average 125,000 views and 17,000 click throughs ‘to owners websites to book’ per month. We have incredibly high conversion rates of potential guests who will click through to your own website to book, once they have viewed your listing. Our social media presence is growing too, with 60,000 engaged followers across social media channels.
We are a small and specialised team with a Search & Discovery team (Organic Growth & AI Optimisation) and a social media manager / content maker constantly working to optimise new and existing collections, destinations and listings. This is all targeted towards the growth of targeted organic traffic to our owners listings and ultimately to your websites for direct bookings. We know our owners and have strong relationships, supporting them in the current challenging market conditions.
There is now a small waiting list as we only onboard new owners at a rate of one a week, to ensure that listings are written carefully and optimised and we know our owners and can send them the traffic they need for direct bookings.
What does BLR membership include?
- An optimised listing on the Boutique Luxury Retreats directory, driving quantified traffic to your own website for direct bookings
- A Search & Discovery team (Organic Growth & AI Optimisation) constantly working to optimise our listings, collections and destinations.
- Regular Social Media Campaigns on all channels, linking directly to your own social media accounts
- Weekly email marketing to our engaged and constantly renewed email marketing database of guests
- Complimentary workshops and netwalking events
- One point of contact for direct bookings support and advice
Owner Reviews
- Hudnalls Hideout
Look great in our Banquet
Wonderful way to increase traffic to our website for more direct bookings.
- Mery B.
Look great in our Banquet
A person is a combination of physical, mental, and emotional facets. Our bodies are like clocks,
with the different parts working synergistically.
If one part malfunctions, the rest are affected. In addition, our minds and our emotions also have an impact on our bodies.
- Mery B.
Look great in our Banquet
A person is a combination of physical, mental, and emotional facets. Our bodies are like clocks,
with the different parts working synergistically.
If one part malfunctions, the rest are affected. In addition, our minds and our emotions also have an impact on our bodies.
- Mery B.
Look great in our Banquet
A person is a combination of physical, mental, and emotional facets. Our bodies are like clocks,
with the different parts working synergistically.
If one part malfunctions, the rest are affected. In addition, our minds and our emotions also have an impact on our bodies.
Luxury Holiday Accommodation Owners – How to Advertise My Holiday Home – FAQs
How is Boutique Luxury Retreats different from other holiday letting directories?
Boutique Luxury Retreats is a limited directory, capped at a small number of retreat owners, so listings are easy to find and never lost among thousands of properties. Guests are sent directly to your own website or enquiry inbox, allowing you to manage bookings yourself and clearly track the traffic BLR sends to you. The focus is on quality visibility rather than volume.
How do I set up my holiday advertisement independently?
If you need help moving away from an agency, but you’re not sure how to do it, we can help you with our Accelerated Direct Bookings Support Package. If you aren’t yet set up to take direct bookings, we can help you do this and share our years of experience of how to set owners up to be independent quickly and efficiently to take direct bookings and cut through the grey areas.
We will support you at all stages with a little black book of supplier contacts. This includes: Consultancy Support, Professional Photographs, Building a simple website, back end booking functionality, social media set up, growth and content creator support.
What if I use an agency for some bookings as well as having my own website to take independent bookings?
We’d prefer you to be independent and just benefit from direct bookings, but many owners use a mixed model to start with, combining agency bookings with direct bookings through their own website. We are happy to link your BLR listing directly to your chosen booking system so bookings and enquiries come straight to you.
What is the process to join?
You apply using our online form, which will take you maximum 5 minutes to complete. Use the owners contact form to provide your contact details, name of retreat, website link and a short description of your retreat. We will then spend time looking at your website, reviews, SEO and social media presence. We speak to you for a 360 review of your retreat with a marketing healthcheck and a possible relationship with BLR.
If we like your place and you like us, we invite you to join.
What if I don’t have a website for you to link to?
We work closely with a local website developer who understands the holiday accommodation industry and direct bookings model.
What if I have a website but it doesn’t allow online bookings?
If your website isn’t currently set up to take online bookings, we can suggest booking system providers who can help you add this functionality.
Should I only use one listings directory?
As owners ourselves, we recommend a balanced approach using a combination of excellent website optimisation and directories. We’re always happy to share supplier and platform recommendations based on what works well for different types of retreats.
What sort of retreats do we accept?
We have many different retreats in our collections. Each collection is different, as well as being boutique and luxury, your retreat needs to have that something special WOW factor and perfect for the collection it’s joining. A retreat can be anything from a stunning holiday cottage, manor house, cabin, treehouse, barn or boutique hotel.
What happens if you don’t think my holiday cottage or retreat is right to join a BLR collection?
We can’t accept every retreat, because this would defeat the point of being a limited collection. We work with lots of other directories ourselves and will always recommend other options to advertise through.
Why don’t you put prices on the holiday rentals?
We think that our job is to drive traffic to your website to book, which has all this information. Our job is to drive a specific demographic of guests to your website to book your retreat directly. This is also an exclusive holiday retreats directory, so price is not the first concern for guests looking to book a holiday.
Can you show our calendar availability?
We are happy to put up a ‘read-only’ availability calendar with your retreat availability. You just need to send us your booking widget code or ical and we’ll get your availability calendars integrated.
How do we know that you’re sending us traffic?
We monitor retreat click-throughs to book and enquiries from holiday makers, so owners know how much traffic we generate for their website and bookings. We also ask owners to track where bookings have come from at the point of booking.
How does social media promotion work?
We are more relaxed than other directories and when we do any social media features on your holiday letting, we are happy to tag and collaborate with you so that you get traffic direct to your social media channels. At the time, you will notice any increase in followers and although it makes it more difficult for BLR to track the total increase in business from us, we believe that its more of a holistic and long-term relationship that we need to nurture.
While this makes precise attribution harder, many owners value the wider exposure and long-term brand awareness this brings.
Do I need professional photography and video to list on Boutique Luxury Retreats?
Professional photography and video aren’t mandatory, but they make a significant difference. Retreats with strong visuals tend to attract more engagement, higher click-throughs and better-quality enquiries. Because BLR focuses on experience as much as accommodation, imagery and video that capture atmosphere, setting and flow are especially valuable.
What type of content performs best for direct bookings?
Content that shows how a retreat feels — not just how it looks — tends to perform best. This includes lifestyle photography, short-form video, reels, walkthrough footage and imagery that reflects light, season and setting. Used consistently across your website and social channels, this kind of content supports long-term visibility and guest confidence.
Can Boutique Luxury Retreats help with photography, video or social media content?
High-quality photography and video play a central role in helping boutique retreats attract the right guests and increase direct bookings. Boutique Luxury Retreats encourages owners to invest in strong visual content that reflects atmosphere and experience, not just layout. Through a close working relationship with specialist creators such as Escape Lens with Georgiana & Bogdan as husband & wife team, owners can access professional photography, cinematic video, drone and FPV footage, and guidance on using content across websites and social media to improve engagement and visibility.
Hesleyside Huts, Anna Charlton
As an owner of a busy glamping business, consisting of luxury cabins and treehouses, I believe Boutique Luxury Retreats are standout. I’ve seen a noticeable difference in the number of quality bookings and the traffic coming to our website. Their approach is professional and helpful, and I’ve learnt so much from the seminars on SEO and social media that they have arranged and provided. They aren’t just a listing company, they seem to be invested in their clients and want us to succeed and grow! The accommodation selection is curated and luxury and I’m very proud to be a part of it.
Mount Pleasant Barns, Julia Hope
We have worked with BLR from early in our journey owning holiday cottages. We have been impressed by the willingness to impart valuable knowledge and ideas and help build not only bookings but also support the business through marketing strategies that we have found other channels only give lip service to. We have benefitted from workshops, social media campaigns and connections and collaborations that we otherwise would never have received. BLR has opened doors and has been so generous in its support. We are very grateful and delighted to be involved with BLR which has become an important element of our marketing strategy.
Greta-Mae Cabins, Amy Jones
Working with BLR has been a no-brainer for us as business owners. BLR has made the whole process easy and their ongoing support for their clients once they have signed up goes above and beyond what other holiday companies do. Highly recommend signing up with BLR if you are a holiday let business owner.
Run by Owners for Owners
We have years of experience, understanding the ever challenging market conditions and changes, because we are also seasoned holiday home owners of boutique luxury retreats in the UK.
Marketing Health Check
When you submit your retreat as a possible listing in the BLR directory. We can review your website, SEO and social media presence to provide you with an initial 360 review of your retreat and a marketing healthcheck.
Affordable Membership NOT Commission Direct Bookings
You pay commission to OTAs on every booking. Our membership fee is covered by less than one night’s stay and you don’t end up paying an additional booking fee for each repeat booking.
A Search & Discovery team (Organic Growth & AI Optimisation) constantly working to optimise our listings, collections and destinations
We achieve a global reach through our website for visitors who are searching specifically for UK luxury boutique retreats.
Engaged Social Media Audience Instagram, Facebook, Tiktok and You Tube
Constant and responsive social media coverage, as compared to other larger listing websites, where often fabulous retreats get lost in the crowd.
Flexible Support
Immediate & flexible support to fill last minute availability. Because we’re a limited collection, we can offer immediate marketing of last minute availability or offers for your fabulous retreats.
We love that you’re independent
We will work with you to build your own social media presence and your own brand. All marketing links directly to Retreat Owners marketing channels, with holiday bookings direct to the holiday home owners website and booking system and any social media platforms linked directly to the owners social media accounts. Immediate & flexible support to fill last minute availability. Because we’re a limited collection, we can offer immediate marketing of last minute availability or offers for your fabulous retreats.
Content that shows how a retreat feels — not just how it looks — tends to perform best.
High-quality photography and video play a central role in helping boutique retreats attract the right guests and increase direct bookings. Boutique Luxury Retreats encourages owners to invest in strong visual content that reflects atmosphere and experience, not just layout. Through a close working relationship with specialist creators such as Escape Lens with Georgiana & Bogdan as husband & wife team, owners can access professional photography, cinematic video, drone and FPV footage, and guidance on using content across websites and social media to improve engagement and visibility. Find out more.
Bespoke One to One Consultancy for your Business
Get Fully Booked consultant Sarah Orchard supports retreat owners who want to strengthen their direct bookings and reduce reliance on third-party platforms. Through focused one-to-one work, she helps owners refine their marketing strategy, website performance and booking journey, providing clear, practical guidance that can be applied immediately to support long-term direct bookings. Find out more
Break Away From Forgettable Website Templates
Technical and web specialist Coby Ambrose works with retreat owners to create websites that feel individual, intentional and closely aligned with the character of each stay. His studio focuses on bespoke design and build work, avoiding off-the-shelf themes in favour of sites that reflect a retreat’s palette, form and atmosphere, while seamlessly integrating booking systems, live availability calendars and enquiry flows. Each site is structured to be easily discovered, clearly understood and confidently navigated. The result is a website that communicates how a place feels and functions, helping you reach the guests most likely to connect with and enjoy your retreat. Find out more