Holiday Property Owners
Advertise Your Holiday Home Without Paying Booking Commissions
Launched in 2023, Boutique Luxury Retreats connects future guests directly to owners and is set to become the go-to for those looking for unique and stylish escapes. This thoughtfully considered directory cuts through the vast number of holiday lets in an oversaturated market and only features the best of the best, boasting a hand-picked selection of the UK’s finest treehouses, cabins, self-catering cottages, restaurants with rooms, and wellness retreats.
Boutique Luxury Retreats is a niche directory, carefully curated to advertise holiday lets. We are a listing site promoting JUST boutique and luxury UK retreats. We’re not an agency, we’re an exclusive listings’ directory, which means no commission and instead a cost-effective way to publicize your holiday let, attract direct bookings and reduce your costs.
We offer a search functionality with limited retreats per collection. We will only ever have a limited directory of 200 holiday owners on the site. Boutique Luxury Retreats is fast becoming the best site to advertise luxury holiday rental properties in the UK.
How Does Boutique Luxury Retreats Work?
Your retreat will be part of a carefully curated and limited directory of Boutique Luxury Retreats in the UK, with a limited number of retreats per collection – with a maximum of only ever 200 owners, which means your fabulous retreat will always stand out and be found.
If a guest wants to book, they will be taken directly to your own website, or you will receive a simple email enquiry. BLR will link your social media accounts directly to any online marketing and social media campaigns which feature your holiday rental property.
We’re not trying to overcomplicate what is essentially an exclusive directory of holiday retreats. We will monitor your click-throughs and enquiries, so you know how much traffic we generate for your website and bookings. You deal with guests directly, and we don’t get in the way, you set up your booking process, pricing and terms.
How Much it Cost to Advertise my Holiday Rental?
Retreat owners pay an annual fee to be on our directory. From September 2024 annual membership will be at a higher rate for new owners joining the directory.
Your retreat will be in at least three collections. For example, your retreat may fit perfectly into our Rural Retreats, Dog Friendly Retreats and Wild Wellness Retreat collections.
Our collections are well-thought-out using search terms your guests want to use.
Why Boutique Luxury Retreats is the best place to advertise your holiday home?
Since launching in 2023, the Boutique Luxury Retreats website has experienced strong organic growth of 482% year on year, with an average 40% conversion rate.
Our social media presence is growing too, with approximately 40K engaged followers across social media.
We are spending the majority of our self funded budget on SEO, using two teams for specific projects and this is all targeted towards the growth of targeted organic traffic to our owners listings and ultimately to your websites for direct bookings. We know our owners and have strong relationships, supporting them in the current challenging market conditions.
There is now a small waiting list as we only onboard new owners at a rate of one a week, to ensure that listings are written carefully and optimised.
What does BLR membership include?
- One year membership on our website BLR directory
- SEO Marketing teams working for you
- Regular Social Media Campaigns on all channels, linking directly to your own social media accounts
- Complimentary workshops
- Personal point of contact for any ad hoc help
Owner Reviews
- Hudnalls Hideout
Look great in our Banquet
Wonderful way to increase traffic to our website for more direct bookings.
- Mery B.
Look great in our Banquet
A person is a combination of physical, mental, and emotional facets. Our bodies are like clocks,
with the different parts working synergistically.
If one part malfunctions, the rest are affected. In addition, our minds and our emotions also have an impact on our bodies.
- Mery B.
Look great in our Banquet
A person is a combination of physical, mental, and emotional facets. Our bodies are like clocks,
with the different parts working synergistically.
If one part malfunctions, the rest are affected. In addition, our minds and our emotions also have an impact on our bodies.
- Mery B.
Look great in our Banquet
A person is a combination of physical, mental, and emotional facets. Our bodies are like clocks,
with the different parts working synergistically.
If one part malfunctions, the rest are affected. In addition, our minds and our emotions also have an impact on our bodies.
Hesleyside Huts, Anna Charlton
Mount Pleasant Barns, Julia Hope
Greta-Mae Cabins, Amy Jones
Run by Owners for Owners
Marketing Health Check
Affordable Membership NOT Commission Direct Bookings
Targeted and Niche SEO, Marketing and Advertising Strategy
Engaged Social Media Audience Instagram, Facebook, Tiktok and You Tube
Flexible Support
We love that you’re independent
Working closely with other luxury brands
Accelerated Direct Bookings Support Package
Something To Look Forward To Support this fantastic Charity
When a guest finds Boutique Luxury Retreats, they find YOU.
List your retreat and advertise your holiday home
Owner – FAQs
How to Advertise My Holiday Home – FAQs
How do I set up my holiday advertisement independently?
If you need help moving away from an agency, but you’re not sure how to do it, we can help you with our Accelerated Direct Bookings Support Package. If you aren’t yet set up to take direct bookings, we can help you do this and share our years of experience of how to set owners up to be independent quickly and efficiently to take direct bookings and cut through the grey areas.
We will support you at all stages with a little black book of supplier contacts. This includes: Professional Photographs, Building a simple website, back end booking functionality, social media set up, growth and influencer support.
What if I use an agency for some bookings as well as having my own website to take independent bookings?
If you have a joint agency / direct bookings model, we understand that works for you right now and are happy to link up to your chosen direct booking system, so that any bookings from us are taken directly.
What is the process to join?
You apply using our online form, which will take you maximum 5 minutes to complete. Use the owners contact form to provide your contact details, name of retreat, website link and a short description of your retreat.
We will then spend time looking at your website, reviews, SEO and social media presence.
We speak to you for a 360 review of your retreat with a marketing healthcheck and a possible relationship with BLR.
If we like your place and you like us, we invite you to join.
What if I don’t have a website for you to link to?
We can provide some suggestions of website companies in our Little Black Book, to help you set up a website.
What if I have a website but it doesn’t allow online bookings?
If you don’t already have an online booking service we can help you set this functionality up with some of our Little Black Book recommendations.
Should I only use one listings directory?
As owners ourselves, we recommend that you use a combination of listing directories and third-party websites. We are always happy to provide supplier recommendations.
What sort of retreats do we accept?
We have many different retreats in our collections. Each collection is different, as well as being boutique and luxury, your retreat needs to have that something special WOW factor and perfect for the collection it’s joining. A retreat can be anything from a stunning holiday cottage, manor house, cabin, treehouse, barn or boutique hotel.
What happens if you don’t think my holiday cottage or retreat is right to join a BLR collection?
We can’t accept every retreat, because this would defeat the point of being a limited collection. We work with lots of other directories ourselves and will always recommend other options to advertise through.
Why don’t you put prices on the holiday rentals?
We think that our job is to drive traffic to your website to book, which has all this information. Our job is to drive a specific demographic of guests to your website to book your retreat directly.
Can you show our calendar availability?
We are happy to put up a ‘read-only’ availability calendar with your retreat availability. You just need to send us your booking widget code or ical and we’ll get your availability calendars integrated.
How do we know that you’re sending us traffic?
We monitor retreat click-throughs to book and enquiries from holiday makers, so owners know how much traffic we generate for their website and bookings.
We also ask owners to track where bookings have come from at the point of booking.
We are more relaxed than other directories and when we do any social media features on your holiday letting, we are happy to tag and collaborate with you so that you get traffic direct to your social media channels. At the time, you will notice any increase in followers and although it makes it more difficult for BLR to track the total increase in business from us, we believe that its more of a holistic and long-term relationship that we need to nurture.
Owner Reviews
Emma Yardley2024-04-22 Polly Ann has been exceptionally supportive, since I joined Boutique Luxury Retreats, providing invaluable assistance throughout. A personal service you simply don't get with other platforms. Thank you. Rebecca Russell2024-03-23 BLR offer a brilliant service to owners. Pollyanne is nothing but helpful and generous with her time, advice and suggestions to maximise and attract the right kind of bookings, bespoke to my FHL. She is pro-active, knows the industry incredibly well and has given me the confidence and support to leap from being a fully managed holiday cottage, to an independent with my own website and booking platform. And lots of direct bookings! Contacts aplenty, BLR know the right people in the industry and pro-actively offer advice and support - their workshops are brilliant. Jouisse Harris2024-03-07 Since listing our luxury lodges with Boutique Luxury Retreats we couldn't have been happier! They are consistently in our top-performing directories every month and the extra support and collaborations they offer are amazing. We would highly recommend! David Woods2023-09-01 Ideal retreat for seven nights away with our adult children and grandchildren. The well proportioned and equipped property adjoins but is private from the owners house. It’s a home away from home, and has been thoughtfully designed throughout. The owners are a lovely friendly family and can’t do enough to ensure you enjoy your stay but equally do not intrude. The tennis court, games room and swimming pool are shared with the owners family, this was never a problem, and we didn’t actually see them using the pool whilst we were there. Great area for walking and cycling. Highly Recommended ….. rachel lovell2023-03-07 Absolutely loved our stay at Well Furlong Shepherds Retreat. Beautiful accommodation and a wonderful view. Highly recommended and we'd love to return. Tony Bulmer2022-07-21 July 2022 stay at Well Furlong Cottage Our staycation at Well Furlong Cottage was to give our daughter and her friend a relaxing break having just completed their GCSE’s, and as an early birthday treat for my wife and daughter. We all had a great time. The accommodation was fantastic, clean, modern, spacious and very comfortable. Pollyanne and Giles were very friendly and always there if you needed advice or just a chat. The facilities were exceptional. We loved the pool and jacuzzi, especially having private access to this. The girls also loved being able to use the tennis court. It was lovely to have your horse come over every morning for a pat and stroke and to be able to walk around your fields with the weather being so nice. We would have loved to have had more time to be able to visit some more of the local villages and try some of the (shorter) walks, but with the pool and tennis court it was hard pull ourselves away from the cottage. Our meal at The Queen Elizabeth Inn was also very nice, your recommendation for this was appreciated. Thank you and we will definitely look at coming back in the future. Anne Tranter2022-03-31 We stayed 5 nights at the Well Furlong Shepherds Hut. This exceeded our expectations with a very high standard throughout from the cutlery to the linen and a fantastic bathroom. We enjoyed the hot tub and the wood burning stove on a particularly bad weather day. We had a very relaxing time watching the pheasants and the owls. Recommend: The Queen Elizabeth where we had lunch Take Wellies! Anna Bussell2022-02-18 Such a wonderful 3 night stay at the Well Furlong Shepherds Retreat. The Shepherds hut was spacious and the details made it feel very luxurious. The jacuzzi was perfect for enjoying the cold winter evenings. We loved the convenience of having a dishwasher and coffee machine and the surrounding areas were so peaceful! Would 100% recommend this to anyone looking for a chance to get away! Tobi Savage2022-01-25 We were delighted to discover that Well Furlong cottage is just as stunning as it looks on-line. It is very thoughtfully equipped, tastefully decorated, and has a luxurious but cosy feel thanks to the quality finishing touches. I stayed Monday to Friday with my two sons, two daughters-in-law and two baby grandchildren. We were greeted by Pollyanne, who gave us a little tour of the cottage and spa area, then left us to settle in and enjoy the delicious homemade scones, jam, cream and chilled wine - just the thing to start our break on an indulgent note! Pollyanne and Giles were fantastic hosts, extremely helpful and very friendly. We all enjoyed the fabulous pool and jacuzzi in its spacious heated room. This was a great family friendly space for the babies to take their first dips, as well as lots of fun for the adults come the evenings. After fun in the pool it was wonderful spending time relaxing with a glass of wine in the comfortable sitting room with its comfy sofa and snug throws. Early in our stay we made a short visit to a relative in Worcester, stocked up in Waitrose there and didn't need to leave Well Furlong cottage again until we had to say our fond farewells and pack up the cars. We are all thoroughly looking forward to our next visit and hope to extend our party by booking the shepherd's hut for a few more of our family members! Thank you so much for helping us make some great memories in your beautiful cottage. "The 7 Savages" Jasmine Ellis2022-01-24 My partner and I spent 3 nights at Well Furlong Shepherds retreat and it exceeded expectations. The retreat itself was very clean, secluded and relaxing. Pollyanne and her family were very friendly and happy to help but also didnt disturb us and left us to it. We particularly enjoyed the hot tub and the wood burning stove. Pollyanne and Giles also supplied the place well so we were able to easily cook for ourselves. We also enjoyed a fabulous night at the local pub the Queen Elizabeth and a delicious breakfast at a nearby farm shop both recommended to us by Pollyanne. The only negative thing i can think to say is that it's a rural area and as town folk we struggled to work out which footpaths to take to get to where we wanted to go but it was all part of the adventure! Would definately recommend to anyone looking for a relaxing few days away from the hussle and bussle. Thank you Pollyanne and Giles!