Holiday Property Owners

Free Marketing Health Check

When you submit your retreat as a possible listing in the BLR directory. We review your website, SEO and social media presence to provide you with an initial 360 review of your retreat and a free marketing healthcheck.

Affordable Membership NOT Commission
Direct Bookings
You pay commission to OTAs on every booking. Our membership fee is covered by less than one night's stay and you don't end up paying an additional booking fee for each repeat booking.

Targeted and Niche SEO, Marketing and Advertising Strategy

We achieve a global reach through our website for visitors who are searching specifically for UK luxury boutique retreats.

Engaged Social Media Audience
Instagram, Facebook, Tiktok and You Tube

Constant and responsive social media coverage, as compared to other larger listing websites, where often fabulous retreats get lost in the crowd.

PR. We get you noticed

We use a small senior-level only team who have established relationships with major press publications and decades of experience leading creative and successful campaigns for holiday rental companies, boutique hotels and properties, larger hotel groups, tour operators and tourist boards. 

We love that you’re independent

We will work with you to build your own social media presence and your own brand. All marketing links directly to Retreat Owners marketing channels, with holiday bookings direct to the holiday home owners website and booking system and any social media platforms linked directly to the owners social media accounts. Immediate & flexible support to fill last minute availability. Because we’re a limited collection, we can offer immediate marketing of last minute availability or offers for your fabulous retreats.

Working closely with other luxury brands

We can help you develop your own social media brand and email database by connecting you to successful luxury and aligned British ethical brands and content makers for joint opportunities to grow your business.

Accelerated Direct Bookings Support Package

If you aren’t yet set up to take direct bookings, we can help you do this and share our years of experience of how to set owners up to be independent quickly and efficiently to take direct bookings and cut through the grey areas. We will support you at all stages with a little black book of supplier contacts.

When a guest finds Boutique Luxury Retreats, they find YOU.

We have an engaged and active audience looking for boutique luxury retreats like yours. Guests will find your retreat because they are searching specifically for a retreat like yours in the UK.

List your retreat and advertise your holiday home

How Does It Work?

Your retreat will be part of a carefully curated and limited directory of Boutique Luxury Retreats in the UK, with a limited number of retreats per collection, which means your fabulous retreat will always stand out and be found. If a guest wants to book, they will be taken directly to your own website or you will receive a simple email enquiry. BLR will link your social media accounts directly to any online marketing and social media campaigns which feature your vacation rental property.

We get to know you. Once your rental property is part of our directory, we continue to give you personal support, help you and work with you to increase your direct bookings and achieve optimum levels of occupancy and save on agency fees.

The Concept, A niche listing site representing JUST boutique and luxury UK retreats

We’re not an agency, we’re a niche directory with search functionality and limited retreats per collection. If a guest wants to book your retreat, they will be taken to your own booking page or you will receive a simple email enquiry to your inbox. We’re not trying to overcomplicate what is essentially an exclusive directory of holiday retreats. We will monitor your click-throughs and enquiries, so you know how much traffic we generate for your website and bookings. You deal with guests directly and we don’t get in the way, you set up your booking process, pricing and terms.

Retreat owners pay an annual fee to be on our directory and everyone is treated the same. Your retreat will be in at least three collections. For example, your retreat may fit perfectly into our ‘Dog Friendly Retreats’ or ‘Wild Wellness Retreat’ collections. Our collections are well thought out using search terms your guests want to use.

We’re an exclusive listings directory, not an exclusive agency, which means no commission and instead a cost effective way to advertise, attract bookings and reduce your costs.


Owner – FAQs

How do I set up independently?

If you need help moving away from an agency, but you’re not sure how to do it, we can help you with our Accelerated Direct Bookings Support Package. If you aren’t yet set up to take direct bookings, we can help you do this and share our years of experience of how to set owners up to be independent quickly and efficiently to take direct bookings and cut through the grey areas. We will support you at all stages with a little black book of supplier contacts. This includes: Professional Photographs, Building a simple website, back end booking functionality, social media set up, growth and influencer support.

What if I use an agency for some bookings as well as having my own website to take independent bookings?

If you have a joint agency / direct bookings model, we understand that works for you right now and are happy to link up to your chosen direct booking system, so that any bookings from us are taken directly.

What does BLR membership include?

  • One year membership on our website BLR directory
  • Marketing and PR teams working for you
  • Regular Social Media Campaigns on all channels, linking directly to your own social media accounts
  • Regular complimentary workshops to support your own direct bookings and to encourage repeat bookings from previous guests, for example, SEO, social media, newsletter campaigns
  • Personal point of contact for any help

What is the process to join?

  • You apply using our online form, which will take you maximum 5 minutes to complete. Use the owners contact form to provide your contact details, name of retreat, website link and a short description of your retreat.
  • We will then spend time looking at your website, reviews, SEO and social media presence
  • We speak to you for a 360 review of your retreat with a free marketing healthcheck and a possible relationship with BLR.
  • If we like your place and you like us, we invite you to join.

What if I don’t have a website for you to link to?

We can help you set up a website for minimal cost and you can purchase our little BLR black book with advice and supplier recommendations of how to do this.

What if I have a website but it doesn’t allow online bookings?

If you don’t already have an online booking service we can help you set this functionality up with some of our Little Black Book recommendations.

Should I only use one listings directory?

As owners ourselves, we recommend that you use a combination of listing directories and third-party websites. We are always happy to provide supplier recommendations.

What sort of retreats do we accept?

We have many different retreats in our collections. Each collection is different, as well as being boutique and luxury, your retreat needs to have that something special WOW factor and perfect for the collection it’s joining. A retreat can be anything from a stunning holiday cottage, manor house, cabin, treehouse, barn or boutique hotel.

What happens if you don’t think my holiday cottage or retreat is right to join a BLR collection?

We can’t accept every retreat, because this would defeat the point of being a limited collection. We work with lots of other directories ourselves and will always recommend other options to advertise through.

Why don’t you put prices on the holiday rentals?

We think that our job is to drive traffic to your website to book, which has all this information. Our job is to drive a specific demographic of guests to your website to book your retreat directly.

Why don’t you put availability?

We are happy to put up a ‘read-onlyavailability calendar with your retreat availability. You just need to send us your booking widget code and we’ll get your availability calendars integrated.

How do we know that you’re sending us traffic?

We monitor retreat click-throughs to book and enquiries from holiday makers, so owners know how much traffic we generate for their website and bookings.
We also ask owners to track where bookings have come from at the point of booking.

We are more relaxed than other directories and when we do any social media features on your holiday letting, we are happy to tag and collaborate with you so that you get traffic direct to your social media channels. At the time, you will notice any increase in followers and although it makes it more difficult for BLR to track the total increase in business from us, we believe that its more of a holistic and long-term relationship that we need to nurture.


Apply to join our Collection

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