Advertise Your Holiday Let
Launched in 2023, Boutique Luxury Retreats connects future guests directly to owners and is set to become the go-to for those looking for unique and stylish escapes.
This thoughtfully considered directory cuts through the vast number of holiday lets in an oversaturated market and only features the best of the best, boasting a hand-picked selection of the UK’s finest treehouses, cabins, self-catering cottages, restaurants with rooms, and wellness retreats.
Boutique Luxury Retreats is a niche directory, carefully curated to advertise holiday lets. We are a listing site promoting JUST boutique and luxury UK retreats.
We’re not an agency, we’re an exclusive listings’ directory, which means no commission and instead a cost-effective way to publicize your holiday let, attract direct bookings and reduce your costs.
We offer a search functionality with limited retreats per collection. We will only ever have a limited directory of 200 holiday owners on the site.
Boutique Luxury Retreats is fast becoming the best site to advertise luxury holiday rental properties in the UK.
How Does Boutique Luxury Retreats Work?
Your retreat will be part of a carefully curated and limited directory of Boutique Luxury Retreats in the UK, with a limited number of retreats per collection – with a maximum of only ever 200 owners, which means your fabulous retreat will always stand out and be found.
If a guest wants to book, they will be taken directly to your own website, or you will receive a simple email enquiry. BLR will link your social media accounts directly to any online marketing and social media campaigns which feature your holiday rental property.
We’re not trying to overcomplicate what is essentially an exclusive directory of holiday retreats. We will monitor your click-throughs and enquiries, so you know how much traffic we generate for your website and bookings. You deal with guests directly, and we don’t get in the way, you set up your booking process, pricing and terms.
How Much it Cost to Advertise my Holiday Rental?
Retreat owners pay an annual fee to be on our directory. From September 2024 annual membership will be at a higher rate for new owners joining the directory.
Your retreat will be in at least three collections. For example, your retreat may fit perfectly into our Rural Retreats, Dog Friendly Retreats and Wild Wellness Retreat’ collections.
Our collections are well-thought-out using search terms your guests want to use. We will monitor your click-throughs and enquiries, so you know how much traffic we generate for your website and bookings.
You deal with guests directly and we don’t get in the way, you set up your booking process, pricing and terms.
Why Boutique Luxury Retreats is the best place to advertise your holiday home?
Since launching in 2023, the Boutique Luxury Retreats website has experienced strong organic growth of 350% year on year, with an average 35% conversion rate.
Our social media presence is growing too, with over 36k engaged followers across social media.
We are spending the majority of our self funded budget on SEO, using two teams for specific projects and this is all targeted towards the growth of targeted organic traffic to our owners listings and ultimately to your websites for direct bookings. We know our owners and have strong relationships, supporting them in the current challenging market conditions.
There is now a small waiting list as we only onboard new owners at a rate of one a week, to ensure that listings are written carefully and optimised.
What does BLR membership include?
- One year membership on our website BLR directory
- SEO Marketing teams working for you
- Regular Social Media Campaigns on all channels, linking directly to your own social media accounts
- Complimentary workshops
- Personal point of contact for any ad hoc help
Reviews from our Holiday Property Owners
We get to know you. Once your rental property is part of our directory, we continue to give you personal support, help you and work with you to increase your direct bookings and achieve optimum levels of occupancy and save on agency fees.
Run by Owners for Owners
We have years of experience, understanding the ever challenging market conditions and changes, because we are also seasoned holiday home owners of boutique luxury retreats in the UK.
Marketing Health Check
When you submit your retreat as a possible listing in the BLR directory. We review your website, SEO and social media presence to provide you with an initial 360 review of your retreat and a marketing healthcheck.
Affordable Membership NOT Commission
Direct Bookings
You pay commission to OTAs on every booking. Our membership fee is covered by less than one night's stay and you don't end up paying an additional booking fee for each repeat booking.
Targeted and Niche SEO, Marketing and Advertising Strategy
We achieve a global reach through our website for visitors who are searching specifically for UK luxury boutique retreats.
Engaged Social Media Audience
Instagram, Facebook, Tiktok and You Tube
Constant and responsive social media coverage, as compared to other larger listing websites, where often fabulous retreats get lost in the crowd.
We love that you’re independent
We will work with you to build your own social media presence and your own brand. All marketing links directly to Retreat Owners marketing channels, with holiday bookings direct to the holiday home owners website and booking system and any social media platforms linked directly to the owners social media accounts.
Flexible Support
Immediate & flexible support to fill last minute availability. Because we’re a limited collection, we can offer immediate marketing of last minute availability or offers for your fabulous retreats.
Working closely with other luxury brands
We can help you develop your own social media brand and email database by connecting you to successful luxury and aligned British ethical brands and content makers for joint opportunities to grow your business.
Accelerated Direct Bookings Support Package
If you aren’t yet set up to take direct bookings, we can help you do this and share our years of experience of how to set owners up to be independent quickly and efficiently to take direct bookings and cut through the grey areas. We will support you at all stages with a little black book of supplier contacts.
When a guest finds Boutique Luxury Retreats, they find YOU.
We have an engaged and active audience looking for boutique luxury retreats like yours. Guests will find your retreat because they are searching specifically for a retreat like yours in the UK.
How to Advertise My Holiday Home – FAQs
How do I set up my holiday advertisement independently?
If you need help moving away from an agency, but you’re not sure how to do it, we can help you with our Accelerated Direct Bookings Support Package. If you aren’t yet set up to take direct bookings, we can help you do this and share our years of experience of how to set owners up to be independent quickly and efficiently to take direct bookings and cut through the grey areas.
We will support you at all stages with a little black book of supplier contacts. This includes: Professional Photographs, Building a simple website, back end booking functionality, social media set up, growth and influencer support.
What if I use an agency for some bookings as well as having my own website to take independent bookings?
If you have a joint agency / direct bookings model, we understand that works for you right now and are happy to link up to your chosen direct booking system, so that any bookings from us are taken directly.
What is the process to join?
You apply using our online form, which will take you maximum 5 minutes to complete. Use the owners contact form to provide your contact details, name of retreat, website link and a short description of your retreat.
We will then spend time looking at your website, reviews, SEO and social media presence
We speak to you for a 360 review of your retreat with a marketing healthcheck and a possible relationship with BLR.
If we like your place and you like us, we invite you to join.
What if I don’t have a website for you to link to?
We can provide some suggestions of website companies in our Little Black Book, to help you set up a website.
What if I have a website but it doesn’t allow online bookings?
If you don’t already have an online booking service we can help you set this functionality up with some of our Little Black Book recommendations.
Should I only use one listings directory?
As owners ourselves, we recommend that you use a combination of listing directories and third-party websites. We are always happy to provide supplier recommendations.
What sort of retreats do we accept?
We have many different retreats in our collections. Each collection is different, as well as being boutique and luxury, your retreat needs to have that something special WOW factor and perfect for the collection it’s joining. A retreat can be anything from a stunning holiday cottage, manor house, cabin, treehouse, barn or boutique hotel.
What happens if you don’t think my holiday cottage or retreat is right to join a BLR collection?
We can’t accept every retreat, because this would defeat the point of being a limited collection. We work with lots of other directories ourselves and will always recommend other options to advertise through.
Why don’t you put prices on the holiday rentals?
We think that our job is to drive traffic to your website to book, which has all this information. Our job is to drive a specific demographic of guests to your website to book your retreat directly.
Can you show our calendar availability?
We are happy to put up a ‘read-only’ availability calendar with your retreat availability. You just need to send us your booking widget code or ical and we’ll get your availability calendars integrated.
How do we know that you’re sending us traffic?
We monitor retreat click-throughs to book and enquiries from holiday makers, so owners know how much traffic we generate for their website and bookings.
We also ask owners to track where bookings have come from at the point of booking.
We are more relaxed than other directories and when we do any social media features on your holiday letting, we are happy to tag and collaborate with you so that you get traffic direct to your social media channels. At the time, you will notice any increase in followers and although it makes it more difficult for BLR to track the total increase in business from us, we believe that its more of a holistic and long-term relationship that we need to nurture.